JetBlue’s comback?
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- February
- 21
First a disclaimer: I was not one of the unlucky JetBlue passenger stranded for hours out on the JFK tarmac.
My few flights on the airline have been uneventful, pleasant even, especially with the seat-back TVs.
One flight, in 2004, took place the night of one of the presidential debates and the baseball playoffs. Half the plane seemed to be watching the candidates, half the plane the baseball, and everyone was cheering in turn.
One time—that flight or another, I don’t remember—the CEO, David Neeleman, stood in the aisle chatting with the passengers. He wanted to know what you liked about the airline, what you would like to see. He appeared to be enjoying himself.
Today the airline took out full page newspaper ads to apologize for its performance last week. It’s been interesting to watch JetBlue try to recover. Maybe it’s just show, but it seems to be breaking molds again. It’s put out its own customer bill of rights—something the industry has fought—and has been apologizing for days. A far cry from many other American corporations, too afraid of lawsuits to admit mistakes.
This entry was posted
on Wednesday, February 21st, 2007 at 11:37 am by Noreen O'Donnell.
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